E-commerce


  • GENERAL
SCHOOL Faculty of Social, Political and Economic Sciences
ACADEMIC UNIT Department of Economics
LEVEL OF STUDIES Undergraduate
COURSE CODE NE86 SEMESTER 8th
COURSE TITLE E-commerce
INDEPENDENT TEACHING ACTIVITIES

 

WEEKLY TEACHING HOURS CREDITS
4 6
COURSE TYPE ELECTIVE
PREREQUISITE COURSES:

 

LANGUAGE OF INSTRUCTION and EXAMINATIONS: HELLENIC
IS THE COURSE OFFERED TO ERASMUS STUDENTS YES (ESSAY IN ENGLISH)
COURSE WEBSITE (URL) http://www.econ.duth.gr/undergraduate/lessons/h8.shtml

 

  • LEARNING OUTCOMES
Learning outcomes
 
E-commerce and e-business describe the way in which transactions are made through networks, especially via the Internet. They are related to the purchase and sale of goods, services and information by electronic means, electronic communications, e-collaboration and e-discovery of information, e-learning, e-government, social networking, etc. The course aims to provide students with the knowledge and tools so they can realize the effect and influence of e-commerce in their professions, businesses and organizations to be employed and finally in their personal lives.

 

Correlation of the course with the Department’s subject

The Department of Economics aims to study and promote economic science. It offers all those theoretical and quantitative tools that allow the understanding of the economic environment. E-commerce is nowadays an integral part of this environment.  This course will develop the skills of students / female students in communication, computer use and processing sites, the analytical and the inductive thinking. Upon successful completion of the course, students will be able to understand the basics of e-business.

General Competences
Search for, analysis and synthesis of data and information, with the use of the necessary technology

Adapting to new situations

Decision-making

Working independently

Team work

Working in an international environment

Working in an interdisciplinary environment

Production of new research ideas

Project planning and management

Respect for difference and multiculturalism

Respect for the natural environment

Showing social, professional and ethical responsibility and sensitivity to gender issues

Criticism and self-criticism

Production of free, creative and inductive thinking

  • SYLLABUS
Introduction to digital business and e-commerce

Marketplace analysis for e-commerce

Managing digital business infrastructure

E-environment

Digital business strategy

Supply chain management

E-procurement

Digital marketing

Customer relationship management

Change management

Analysis and design

Digital business service implementation and optimisation

  • TEACHING and LEARNING METHODS – EVALUATION
DELIVERY Face-to-face presentations from the professors and the students
USE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY

 

Utilization of eclass.duth.gr
TEACHING METHODS

 

Activity Semester workload
Professors’ lectures 24 hours
Students’ lectures 12 hours
Essays’ presentations 12 hours
Lecture preparation 12 hours
Essay preparation 90 hours
Course total 150 hours
STUDENT PERFORMANCE EVALUATION

 

 

Assessment tools Percentage Description
Lecture 20% Provided below
Essay 80%

 

Lectures description

Students will form groups of 3 or 4 persons. Then the professors will assign them the presentation of a part of the curriculum. The presentation lasts approximately 40 minutes, it will take place during the scheduled lectures in the semester based on a program set up by the professors. The presentation involves all members of the group and at the end a debate and questions follow. It is possible to use PowerPoint slides.

 

Essays description

The essay is a group one and is related to the issues of e-business that will be presented during the semester. The groups will be the same as those of the lectures. A list of candidate topics will be proposed by the professors. Moreover the students themselves can suggest topics that interest them. Each topic is selected from a single group of students. In the last lectures of the course and on dates to be determined by the professors, groups will present their essays. The duration of each presentation is approximately 40 minutes and involve all group members. At the end of the presentation a debate and questions follow. It is possible to use PowerPoint slides. The essay can be created using word processing (Word, etc.), Slides (PPTs, etc.), web development, etc.
The scoring criteria are as follows:

 

Criteria Weight
Analysis & Justification 0.7
Understanding 0.1
Clearness in Expression 0.1
Presentation 0.1
  • ATTACHED BIBLIOGRAPHY
1 ΨΗΦΙΑΚΕΣ ΕΠΙΧΕΙΡΗΣΕΙΣ ΚΑΙ ΗΛΕΚΤΡΟΝΙΚΟ ΕΜΠΟΡΙΟ: ΣΤΡΑΤΗΓΙΚΗ, ΥΛΟΠΟΙΗΣΗ ΚΑΙ ΕΦΑΡΜΟΓΗ Dave Chaffey ΕΚΔΟΣΕΙΣ ΚΛΕΙΔΑΡΙΘΜΟΣ Ε.Π.Ε 2016
2 ΗΛΕΚΤΡΟΝΙΚΟ ΕΜΠΟΡΙΟ 2010 :ΑΡΧΕΣ-ΕΞΕΛΙΞΕΙΣ-ΣΤΡΑΤΗΓΙΚΗ ΑΠΟ ΤΗ ΣΚΟΠΙΑ ΤΟΥ MANAGER Turban Efraim, King David, McKay Judy, Marshall Peter, Lee Jae, Viehland Dennis, Volonino mL;inda, Cheung Christy, Lai Linda, Polland Carol Α.ΓΚΙΟΥΡΔΑ & ΣΙΑ Ο.Ε. 2011
3 ΗΛΕΚΤΡΟΝΙΚΟ ΕΠΙΧΕΙΡΕΙΝ ΚΑΙ ΜΑΡΚΕΤΙΝΓΚ: ΚΑΙΝΟΤΟΜΑ ΜΟΝΤΕΛΑ ΣΕ ΨΗΦΙΑΚΟ ΠΕΡΙΒΑΛΛΟΝ Μάρω Βλαχοπούλου, Σέργιος Δημητριάδης ΕΚΔΟΤΙΚΟΣ ΟΙΚΟΣ ROSILI 2014