Business Strategy

This direction course (6th semester, 5 ECTS) focuses on the concept of business strategy, the analysis of the internal and external environment (e.g., SWOT analysis), and strategy implementation. It analyzes the dynamic Strategy-Technology-Management (Stra.Tech.Man) triangle, growth strategies (alliances, mergers), and international strategy under globalization conditions. The goal is strategic decision-making and the ability to select innovative strategic actions. Assessment includes a mandatory assignment (50%) and written exams (50%) with open notes, while the course is taught in Greek.