Business Administration II

This course (3rd semester, 6 ECTS) is a continuation of the introduction to business administration, focusing on strategic planning and management at the enterprise level, as well as its interaction with the external environment. It examines basic strategy concepts, internal and external environment analysis (SWOT, PESTEL, Porter), competition and differentiation strategies, and strategy implementation. Contemporary approaches to ethics, sustainability, and international strategy are also analyzed through case studies. Assessment is via a written final exam (100%). The course is taught in Greek, with the possibility of attending in English for Erasmus students.