The undergraduate Marketing course (4th semester, 6 ECTS) aims at understanding decision-making methods in marketing, covering the creation, promotion, pricing, and distribution of products/services. It analyzes the internal/external environment of the firm, market research, consumer behavior, market segmentation, and the marketing mix (4Ps), incorporating technological developments and innovation. Students develop critical thinking and teamwork skills, while assessment consists of a written exam and a written assignment based on weekly project deliverables.
Teachers
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| Name | Title | |
|---|---|---|
| Rigopoulos Konstantinos | Assistant Professor | krigopou@econ.duth.gr |
