Business Strategy

Course description

The subject of this course is mainly how firms, as socio-economic organizations, articulate their strategy. One of the most critical missions in elaborating business strategy is constructing, implementing, and auditing an integrated business plan.

After introducing the concepts of internal and external environment analysis, the course aims to cultivate the ability of students to identify the comparatively strong and weak points of the business and the corresponding opportunities and threats (SWOT analysis), which is a prerequisite for the firm to carry out a comprehensive business plan. Specifically, the “Stra.Tech.Man approach” is examined and utilized, which concerns the study of the synthesis of the three dimensions of strategy, technology, and management of different firms (socio-economic organizations).

Learning outcomes

This course’s attendance will give students the necessary abilities to:

Understand the development of strategic thinking over time and study complementary and conflicting schools of thought in today’s strategic management.
Understand the strengths and weaknesses of the different analytical tools used in articulating the business strategy.
To comprehensively examine the roles of creativity, imagination, and rationality in the development of strategic thinking.
To design, implement, and audit integrated strategies for each organization and effectively address evolving specific strategic issues related to diverse socio-economic environments.