Courses

Lecture 1: Foundations of Consumer Behaviour – Decision-Making Processes and the Influence of Culture Lecture 2: Consumer Well-Being and Social Welfare Lecture 3: Consumer Perception, Learning, and Memory Lecture 4: [...]

E-commerce is an integral part of modern business. Buying and selling products and services using digital technology and the internet is gaining ground over traditional sales and distribution networks. The [...]

The complexity of marketing challenges faced by the modern manager has increased significantly in recent years, as has the demand for effective and measurable solutions. The advent of digital marketing [...]

In this course the discussion focuses on the examination advanced accounting issues. The study of these topics is based on the policies framework of the IFRS and the new Hellenic [...]

Accounting I attempts an introduction to the fundamental theoretical background of accounting. In essence, this course focuses on the presentation and understanding of the role of accounting information in the [...]

Upon successful completion of the course the student will be able to:   1. to apply the theoretical and methodological tools of the course to real case studies. 2. to [...]

Upon successful completion of the course the student will be able to: 1. to apply the theoretical and methodological tools of the course to real case studies. 2. to analyze [...]

Upon successful completion of the course the student will be able to: 1. to apply the theoretical and methodological tools of the course to real case studies.  2. to analyze [...]

The course aims to introduce students to a specific part of commercial law, studying bank law and security paper law. Ability to clarify main characteristics and differentiations regarding various types [...]

The course aims to introduce students to a specific part of commercial law, studying all types of trade companies. Ability to clarify main characteristics and differentiations regarding various types of [...]